Ideally, you'll want high motivation, easy to do (ability) activity, and a well-placed trigger (prompt). The book operates on the premise that motivation as a sole factor in habit formation is unreliable and needs to be reinforced with the ability to perform a task and an ideal prompt. For example, if you've got a jar of cookies in your room, you are much more likely to consume more of it and build a habit of comfort munching than when you have to walk to the kitchen, open a locked cabinet, and then consume it. The FBM outlines Core Motivators (Motivation), Simplicity Factors (Ability), and the types of Prompts.īJ Fogg believes that the easier a behavior is to do, the more likely it will stick as a habit and vice versa.
Fogg Behavior ModelĪccording to the Fogg Behaviour model, behavior occurs when three factors come together, namely: We set huge goals that are intimidating from the startĪccording to the author, the solution is to take the behavior you want, make it tiny, find where it fits naturally in your life, and nurture its growth.We rely too heavily on motivation to accomplish things.The author contends that we fail to achieve consistent results with habit formation because of 3 main factors: It is just an introduction to some of its central ideas and our POV on some of those ideas.Īll that said, let's get into it. Given BJ Fogg's status as the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab, it is no surprise that the insights in the book go beyond mere academic validations.īefore starting this post, understand that this is not an alternative to reading the book.
Written by Brian Jeffrey Fogg, an American social scientist who is a research associate and adjunct professor at Stanford University, the book is possibly amongst the very best in the productivity space. If there is one sentence to describe the book Tiny Habits, it would be "To make lasting improvements, you need to start with tiny habits."
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